Skip to content
Sassy is online — ask her anything below, no signup needed

Two AI workers.
One runs the business.
One faces the world.

Sassy is the brain behind the counter — your diary, your clients, your money, your payroll, asked for in plain English. Ara is the one your clients meet: she answers the phone, puts a request in the same diary for the team to confirm, and keeps working between the calls once you switch that work on. Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM. Most people end up with both.

£99Sassy runs the business — diary, clients, money, payroll
£169Sassy on top of the system you already use
from £299600 minutes, then £0.30/min. Ara answers the phone — and works between the calls
Ask SassyOPENSASSY · ARA
SalonsBarbershopsSpasGymsDentalLaw firmsRestaurantsStudiosContractors
00 — The pair

Every AI company ships two.
Ours are Sassy and Ara.

One that thinks with you, and one that goes out and does the work. Nobody else in this trade has both — and ours share the same diary, the same prices, the same client book.

WORKER ONE · INSIDE

Sassy runs the business

The brain behind the counter. She holds the diary, the client book, the money and the admin — and you talk to her in plain English instead of clicking through screens.

Bookings, clients, payments, payrollAsk her anything about your businessA morning briefing before you openImports your book — no rekeying
Talk to Sassy now
WORKER TWO · FACING THE WORLD

Ara faces the world

The one your clients actually meet. She answers the phone, tells them she is an AI, reads the real diary and puts in a request the team confirms — then keeps working between the calls, once you switch that work on.

Answers while you are with a clientSays she is an AI in her first sentencePuts a request in the same diary Sassy runsOut-of-hours replies and routines, once you switch them on
Meet Ara

They are sold separately and they work alone. Sassy without a phone line is still the whole business in one chat. Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM.

Why this exists
5.5m+
UK small service businesses
ONS 2024
7.4 hrs
lost every week to admin, per owner
SCHEDULINGKIT
86%
of small businesses not yet using AI
ONS / GOV.UK 2024
£7.8m
lost yearly to no-shows — UK salons alone
PROFESSIONAL BEAUTY 2024
THE WORKER WHO FACES THE WORLD · ARA

The phone rings while you are with a client.
Ara picks up.

She tells them she is an AI, reads the real diary and offers times she has actually seen. The appointment goes in as a request the team confirms — she does not say it is booked unless the booking tool says so. She never takes card details on the phone. When you switch it on, she texts the deposit link. Out-of-hours text replies stay off until you switch them on, and she still will not book a closed day.

SHE PICKS UP, WITH LIMITS
Saturday, mid-colour, the phone rings.
Ara answers, tells them she is an AI, reads your real diary and offers two times she has actually seen. If the day is full she sweeps the next fortnight across your whole team before she says no. Ara can take several calls at once (each voice server takes up to 10 per business); she does not answer every call. Past the monthly safety ceiling she takes a message. A closed day or a time outside opening hours is not booked.
SHE WORKS BETWEEN THE CALLS
Nobody turned up at two.
The no-show chase and tomorrow’s gaps stay off until you switch them on. By default they run inside your opening hours, unless you also switch on out-of-hours replies. She confirms with the caller, reports it to you, and you can undo it.
YOU ARE STILL THE BOSS
Tell her how to answer. You switch on the rest.
Write how she should sound in your own words. Transfer when a caller asks, moving or cancelling their own booking, texting the deposit link, and out-of-hours replies each stay off until you switch them on. Transfer needs a separate number, an open business, and a yes from the caller — otherwise she takes a message. A move or cancel is that caller’s own booking, read back first. She does not touch anyone else’s booking, and she does not take a card number.
Powered by realtime voice · UK & EU numbersNo install fee — the monthly price is the whole price. Enterprise: from £169 per site. What she will and will not do.
01 — The model

Start with the platform.
Win with Ara.

Three layers plus the flagship hire. Keep the system you already use — the AI layer runs alongside it.

LAYER 01 · SASSY

Full Platform

£99/mo

Sassy runs the whole business, in one chat.

Booking system + calendarClient CRM with notesPayments & deposits (Stripe)Payroll reports & analytics
Get started
LAYER 02 · SASSY · MOST POPULAR

AI Intelligence

£169/month

Sassy on top of the diary you already keep.

Ask Sassy AI chatFair-use AI allowance, shown in your dashboard£169/month does not include Ara, AI receptionistImports from Fresha / Timely / Phorest
Connect my system
LAYER 03 · COMING SOON

Sassy Intelligence

Soonmanagement brain

CEO / CTO intelligence for owners and managers.

Owner & manager assistantMarketing intelligenceStrategy & deep autonomyComplementary to Ara
Register interest
THE SECOND WORKER · ARA

Ara, AI receptionist

from £299/month

Answers the phone. Works between the calls.

A request in your real diary, pending your confirmation600 minutes includedextra minutes £0.30/minNo commission on your own clients
Get Ara for my business

No commission on your own clients — not on new ones, not on regulars, ever. Ara, AI receptionist is from £299/month: 600 minutes included, then £0.30/min, no fee per call. Extra minutes are recorded on your billing page and billed at that rate when billing starts. At the monthly safety ceiling she takes a message instead of a live call.£169/month does not include her. Enterprise: from £169 per site. Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM. Sassy's chat is a fair-use AI allowance, shown in your dashboard. Billed monthly, cancel any time.

09 — In practice

OpenSassy is built on
the questions owners ask.

Who answers the phone at 9pm. What it costs. Where the data lives. Pick a question and read the straight answer.

Explore the answers →