Skip to content
Sassy is online — ask her anything below, no signup needed

Two AI workers.
One runs the business.
One faces the world.

Sassy is the brain behind the counter — your diary, your clients, your money, your payroll, asked for in plain English. Ara is the one your clients meet: she answers the phone, books into the same diary, and keeps working between the calls. Hire either. Most people end up with both.

£99Sassy runs the business — diary, clients, money, payroll
£169Sassy on top of the system you already use
£299Ara answers the phone — and works between the calls
Ask SassyOPENSASSY · ARA 24/7
SalonsBarbershopsSpasGymsClinicsDentalLaw firmsRestaurantsStudiosContractors
00 — The pair

Every AI company ships two.
Ours are Sassy and Ara.

One that thinks with you, and one that goes out and does the work. Nobody else in this trade has both — and ours share the same diary, the same prices, the same client book.

WORKER ONE · INSIDE

Sassy runs the business

The brain behind the counter. She holds the diary, the client book, the money and the admin — and you talk to her in plain English instead of clicking through screens.

Bookings, clients, payments, payrollAsk her anything about your businessA morning briefing before you openImports your book — no rekeying
Talk to Sassy now
WORKER TWO · FACING THE WORLD

Ara faces the world

The one your clients actually meet. She answers the phone, tells them she is an AI, reads the real diary and books them in — then keeps working between the calls.

Answers every call, nights and weekendsSays she is an AI in her first sentenceBooks into the same diary Sassy runsChases no-shows, fills tomorrow’s gaps
Meet Ara

They are sold separately and they work alone. Sassy without a phone line is still the whole business in one chat; Ara on her own still answers every call and books into a calendar you already own.

Why this exists
5.5m+
UK small service businesses
ONS 2024
7.4 hrs
lost every week to admin, per owner
SCHEDULINGKIT
86%
of small businesses not yet using AI
ONS / GOV.UK 2024
£7.8m
lost yearly to no-shows — UK salons alone
PROFESSIONAL BEAUTY 2024
THE WORKER WHO FACES THE WORLD · ARA

The phone rings at 8:45pm.
Ara picks up.

She tells them she is an AI, reads the real diary, offers times she has actually seen and books the client — while your competitors' phones ring out. She never takes a card number on the phone: a deposit goes onto the booking and the client pays it on their own link.

EVERY CALL ANSWERED
Saturday, mid-colour, the phone rings.
Ara answers, tells them she is an AI, reads your real diary and offers two times she has actually seen. If the day is full she sweeps the next fortnight across your whole team before she says no.
SHE WORKS BETWEEN THE CALLS
Nobody turned up at two.
She rings them back after the delay you set, inside your opening hours, once per booking ever. Next morning she texts tomorrow’s real gaps to your waitlist and your overdue regulars. All of it off until you switch it on, all of it capped, all of it logged before she does it.
YOU ARE STILL THE BOSS
Tell her how to answer. Take the call back.
Write how she should sound in your own words. Give her standing instructions she has to ask about. Read back every fact she remembers about a client and correct it. Transfer a live call to your business number with one button. Then ask her what she did last night.
Powered by realtime voice · UK & EU numbersOne-time £149 install — set up with you, same day.
01 — The model

Start with the platform.
Win with Ara.

Three layers plus the flagship hire. Keep the system you already use — the AI layer runs alongside it.

LAYER 01 · SASSY

Full Platform

£99/mo

Sassy runs the whole business, in one chat.

Booking system + calendarClient CRM with notesPayments & deposits (Stripe)Payroll reports & analytics
Get started
LAYER 02 · SASSY · MOST POPULAR

AI Intelligence

£169/mo add-on

Sassy on top of the diary you already keep.

Ask Sassy AI chatDaily business briefingsNo-show alerts & re-bookingImports from Fresha / Timely / Phorest
Connect my system
LAYER 03 · COMING SOON

Sassy Intelligence

Soonmanagement brain

CEO / CTO intelligence for owners and managers.

Owner & manager assistantMarketing intelligenceStrategy & deep autonomyComplementary to Ara
Register interest
THE SECOND WORKER · ARA

Ara · faces the world

£299/mo from

Answers the phone. Works between the calls.

Answers nights & weekendsBooks into your real diaryChases no-shows on your say-soNo commission on your own clients
Get Ara for my business

No commission on your own clients — not on new ones, not on regulars, ever. No per-minute bill and no charge per call: one monthly price with a weekly allowance of voice minutes, and she tells you plainly when you reach it. Billed monthly, cancel any time. Ara is sold separately and set up with you.

09 — In practice

OpenSassy is built on
the questions owners ask.

Who answers the phone at 9pm. What it costs. Where the data lives. Pick a question and read the straight answer.

Explore the answers →