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Two workers. Sassy runs the business. Ara faces the world.

Layers 1–3 are Sassy — the diary, the clients, the money, the management brain. Ara, AI receptionist is from £299/month: the one who answers your phone, puts a request in the same diary for the team to confirm, and keeps working between the calls. Small business is £99/month. Layer 02 AI Intelligence (£169/month) does not include her. Enterprise is a separate plan: from £169 per site. Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM.

No commission on your bookings — ever600 minutes included · then £0.30/min, recorded on your billing pageCancel any time · 30-day money-back

No install fee — the monthly price is the whole price. We set everything up with you, same day. Enterprise is a separate plan: from £169 per site.

Layer 1 · Sassy

Full Platform

Small business. Complete salon management software — bookings, payments, CRM, staff and more. £99/month.

£99per month

30-day money-back guarantee

Choose this plan

Included

  • Fair-use AI allowance, shown in your dashboard
  • 50 SMS / week
  • Online booking system + calendar
  • Client CRM with notes & history
  • Payments & deposits (Stripe)
  • Services, staff & inventory
  • Vouchers & loyalty
  • Waitlist management with auto-fill
  • Per-staff rotas, breaks & time-off
  • Cross-business referrals
  • GDPR self-serve export & erasure
  • Payroll reports
  • Analytics dashboard
  • Public booking page (/b/your-salon)
  • Sassy chat on a fair-use AI allowance, shown in your dashboard
Most popular
Layer 2 · Sassy

AI Intelligence

Add an AI COO on top of your existing system. Import from Fresha, Timely, Phorest, or CSV — no need to switch booking systems.

£169per month

30-day money-back guarantee

Connect My System

Included

  • Fair-use AI allowance, shown in your dashboard
  • 150 SMS / week
  • Does not include Ara, AI receptionist
  • Ask Sassy — AI chat for your business
  • Daily briefings: no-shows, revenue gaps, slow days
  • Automated appointment reminders (email)
  • Lapsed client re-engagement
  • Smart analytics on your data
  • CSV import from Fresha, Timely, Phorest
  • Dry-run preview on every import — see exactly what lands before it does
Coming soon
Layer 3 · Sassy

Full Sassy Intelligence

Management intelligence for owners and leadership — the CEO/CTO brain for the business. Not a phone receptionist. Ara voice is a separate layer.

Unpriced

Private pilot only

Register interest

Included

  • Unpriced · private pilot
  • Owner / manager personal assistant (coming)
  • Marketing intelligence & campaigns (coming)
  • Strategic briefings — revenue, risk, growth
  • Deep autonomy + build-on-demand modules
  • Computer use across your tools
  • CEO/CTO-grade ops brain — not front-desk voice
  • Does NOT include Ara phone receptionist
Ara, AI receptionist

Ara, AI receptionist

Layers 1–3 are Sassy, running the business from the inside. Ara is the one your clients actually meet, and she is not included in Layer 02 AI Intelligence (£169/month). She answers while you are with a client, tells the caller she is an AI before anything else, reads your real diary and puts in a request the team confirms. She does not say it is booked unless the booking tool says so, and she does not answer every call. Out-of-hours replies, and the work between calls, stay off until you switch them on. By default those routines run inside opening hours.

  • Answers while you are with a client
  • Says she is an AI in her first sentence, every call
  • Out-of-hours replies, once you switch them on
  • Move or cancel the caller’s own booking, once you switch it on — she reads it back and waits for a yes. Inside the cancellation notice she takes a message. She does not touch anyone else’s booking
  • Texts the deposit link when you switch that on — she never takes card details on the call
  • Transfer when the caller asks, once you switch it on — only if a separate number exists and the business is open. Otherwise she takes a message
  • Between calls: no-show chase, tomorrow’s gaps, a Monday digest — off until you turn them on, then confirmed with the caller and reported to you with undo
  • Offers alternatives she has actually looked up, never invented times
  • Quotes only the prices on your services list
  • What she remembers about a client is yours to read, correct, delete or erase

Included with Ara

  • 600 minutes included
  • Then £0.30/min — recorded on your billing page, billed when billing starts
  • She keeps answering past 600 until the monthly safety ceiling, then she takes a message
  • No fee per call
  • Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM.
from £299/month

600 minutes included, then £0.30/min. No install fee. Layer 02 AI Intelligence (£169/month) does not include Ara, AI receptionist.

Get Ara for my business

How the allowances work

  • Sassy’s chat is a fair-use AI allowance, shown in your dashboard. We do not promise a number of conversations.
  • Ara, AI receptionist is from £299/month and includes 600 minutes each calendar month, then £0.30/min, recorded on your billing page and billed when billing starts. No fee per call. At the monthly safety ceiling she takes a message instead of a live call.
  • Ara can take several calls at once (each voice server takes up to 10 per business); she does not answer every call. On each voice server, one number is limited to eight calls an hour, and one call to 20 minutes. Past the monthly safety ceiling she takes a message.
  • Layer 02 AI Intelligence (£169/month) does not include Ara, AI receptionist. She is from £299/month. Enterprise is a separate plan: from £169 per site.
  • Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM. Layer 3 management intelligence stays coming soon.
  • No commission on your bookings — ever. If you take card payments through OpenSassy Payments, a standard payment-processing fee of 2.5% (30p minimum) per transaction applies (that's the whole fee — no hidden percentages on top).

Common questions

Why is Ara a separate layer?

Because she is the person your clients meet on the phone, and she is not part of Layer 1, Layer 2 or Layer 3. Full Sassy Intelligence (Layer 3) is management intelligence for owners — strategy, marketing, personal assistant. Ara is reception. Different jobs, different pricing — so you can hire her without buying the management brain first. Out-of-hours replies stay off until you switch them on.

What does Ara actually do for my money?

She answers while you are with a client and puts a request in your diary for the team to confirm. She does not say it is booked unless the booking tool says so. Once you switch them on she can reply out of hours, chase no-shows, and do the other jobs on her list. She still will not book a closed day. Ara, AI receptionist is from £299/month. She includes 600 minutes, then £0.30/min. Layer 02 AI Intelligence (£169/month) does not include her. Enterprise is a separate plan: from £169 per site. Ara on her own only if your existing software lets her into the diary and CRM. Otherwise she is sold with OpenSassy as the diary and CRM.

What is included in the AI and in Ara?

Sassy’s chat is a fair-use AI allowance, shown in your dashboard. We do not promise a number of conversations. Ara, AI receptionist includes 600 minutes each calendar month, then £0.30/min, recorded on your billing page and billed at that rate when billing starts. No fee per call. Ara can take several calls at once (each voice server takes up to 10 per business); she does not answer every call. Past the monthly safety ceiling she takes a message. One call is capped at 20 minutes by default.

What happens when Ara’s included minutes are used?

She keeps answering past 600 minutes. Then £0.30/min, shown on Billing as they happen, and billed when billing starts — not while it is off. At the monthly safety ceiling she takes a message instead of a live call. Sassy keeps helping with the non-AI tools when the fair-use AI allowance is reached.

Do I have to switch from Fresha / Timely?

No for Layer 2. Import a CSV export of your clients and bookings and Sassy works from day one — re-import a fresh export whenever you want it current. Layer 1 is the full OpenSassy platform if you want everything in one place.

Is there a free trial?

Yes. Try OpenSassy free for 48 hours. Then choose a plan. The trial starts when your business is set up, needs no card, and is one per business. When it ends, your setup is kept and the dashboard opens again as soon as your first payment succeeds. Ara, the AI receptionist, is not part of the trial. There is also a 30-day money-back guarantee: if it is not right for you within 30 days of your first charge, contact us and we refund it in full. You can also call Ara on 020 4652 8135 and ask her anything before you buy — that costs nothing.